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Content Mapping

The Funnel Content Mapping Framework will help you define an outline of your message for each asset, on any phase of your content creation strategy. Following this simple process will help craft your marketing materials to directly support your customer’s journey, at every stage of your sales funnel.  I’ve broken this down into five phases for you: During the Discovery Phase content for your potential buyers should bring them through the “Unaware” to “Pain aware” phase. If planned and written correctly your visitors will begin considering your brand for solutions to their specific problem, which takes us to the Consideration Phase. The… Read More »Content Mapping